Step 2: Keyword Research

Search engine traffic is the best type of traffic. You don't get people who just ended up at your site by an unsuspected popup ad or even worse a redirect. That just eats up bandwidth and costs you money. You want targeted traffic who are looking for the service you are offering. Those are the ones who will convert into leads which in turn gets you paid!

The internet is now a major part of any business. With this said, businesses will take part of their advertising budget and market their websites via TV commercials, Pay-Per-Click (PPC) ad campaigns, email marketing, print media, radio ads, etc... Basically, theres a lot of competition.

So how do you compete in this cluster fuck called the internet? Think outside the box!

Come up with a good list of keywords/keyphrases that could still capture the audience your looking for, but not cost you the big bucks of the general keywords all the big boys are competing for.

Optimize your website with these keywords/keyphrases and you will also get naturally listed and ranked highly outside of your PPC ads and these don't cost you a penny!

How do you research keywords?

You will first need to setup a Google Adwords account and a Yahoo Search Marketing account. I have links to both companies on the right column of this blog. Both companies offer a variety of keyword selection tools to help you narrow down your search. They even have tools that will suggest alternate keywords for you and give you an idea of how many searches are done daily on those words/phrases. Find words that don't have a lot of advertiser competition on them and a decent amount of search's and start making your list.

Check back frequently for Step 3: Monetizing your Traffic

Step 1 - The right Domain

Finding a good domain name these days is about as hard as winning the lottery. Unless you're willing to pay and arm and a leg to buy a name from someone, finding a name thats not registered and under 20 characters can be quite a task.

Rule #1: You must have a dot COM.

I don't like using any other extensions unless its a dot ORG or dot EDU(I'll go into further detail on why in a later post). What you are trying to do with your website is establish some sort of comfort and peace of mind for people who are landing on your pages. You must present yourself as a reputable and dependable source for what ever it is you are advertising for people to interact with your website. Having a good dot COM is the first step in starting a successful online business.

Be Creative! Come up with a list of keywords that relate to your website's content and try to put them together in a way that makes sense. For example, insurancequoteauto.com or liabilityauto.com. While it may be a hard name for someone to type in, its just as easy to click on as insurance.com. Remember, most of your visitors are going to be clicking through.

I use the bulk register feature on Godaddy.com to search for available domains. You can also use PC Names which has some cool features to find available domains. You can type in a bunch at once to see which ones are available. If you want to purchase a domain from someone else, here are a few websites you can search domains for sale.

SnapNames
Great Domains
Buy Domains
Sedo

My first post

Hi,

Welcome to my Blog! I'm creating this blog to share my experiences in generating online auto insurance leads. What started out as a side project has now become my full time job and main source of income.

If you are someone who would like to start a part time home-based business with great potential to becoming your full-time job, frequent this blog every so often to get updates on new ways to get people to your website and companies who will send checks to your house for every lead you generate.

Feel free to ask questions and post your comments at any time. I hope this blog will motivate you to start your own online business or at least use one of my websites for online auto insurance quotes...LOL!!

Thanks for stopping by and yall come back now, ya hear!!